Social Strategy

Brand Storytelling

Developer Relations

Content Creation

KenzieMac

KenzieMac

Women
Women

7 yrs of content creation with 225k followers & 350M views across platforms

5 yrs of professional software engineering experience from big tech to co-founding

Video

Spotify

UGC

Browserbase

Developer Relations Content for Linkedin and X

Social Media Content

A personal favorite series
220k views on IG (4% ER)

90k views on TikTok (9% ER)

Services

01

Social Strategy

A roadmap for what to post, when, and why — so your brand grows with intention instead of guesswork.

02

Brand Consulting

For founders and small businesses who need a clear creative direction before they start making content.

03

Developer Relations

Technical product demos and developer-facing videos that feel authentic, made by an engineer who knows how to talk to that audience.

04

Brand Consulting

For founders and small businesses who need a clear creative direction before they start making content.

Social Strategy

A roadmap for what to post, when, and why — so your brand grows with intention instead of guesswork.

Brand Consulting

For founders and small businesses who need a clear creative direction before they start making content.

Developer Relations

Technical product demos and developer-facing videos that feel authentic, made by an engineer who knows how to talk to that audience.

Brand Consulting

For founders and small businesses who need a clear creative direction before they start making content.

Social Strategy

A roadmap for what to post, when, and why — so your brand grows with intention instead of guesswork.

Brand Consulting

For founders and small businesses who need a clear creative direction before they start making content.

Developer Relations

Technical product demos and developer-facing videos that feel authentic, made by an engineer who knows how to talk to that audience.

Brand Consulting

For founders and small businesses who need a clear creative direction before they start making content.

About

I'm Kenzie, a software engineer turned content creator based in San Francisco.


I studied Computer Science and Mathematics at Vanderbilt before spending years

in tech as an engineer at Twilio, Arc (YC), and co-founding Helivan.

Along the way I built an audience of 225K+ and started working with brands

like Spotify, Strava, and Lululemon. Eventually I realized the thing I loved most

was the creative work.


Now I help businesses of all kinds, from tech startups to local restaurants,

build content that's actually strategic. I bring the analytical rigor of an engineer

and the instincts of someone who's grown a real audience from scratch.


When I'm not doing that, you can find me on stage performing in musical theater around SF.

contact - mackenzie.c.macdonald@gmail.com

I'm Kenzie, a software engineer turned content creator based in San Francisco.


I studied Computer Science and Mathematics at Vanderbilt before spending years

in tech as an engineer at Twilio, Arc (YC), and co-founding Helivan.

Along the way I built an audience of 225K+ and started working with brands

like Spotify, Strava, and Lululemon. Eventually I realized the thing I loved most

was the creative work.


Now I help businesses of all kinds, from tech startups to local restaurants,

build content that's actually strategic. I bring the analytical rigor of an engineer

and the instincts of someone who's grown a real audience from scratch.


When I'm not doing that, you can find me on stage performing in musical theater around SF.

contact - mackenzie.c.macdonald@gmail.com

I'm Kenzie, a software engineer turned content creator based in San Francisco.


I studied Computer Science and Mathematics at Vanderbilt before spending years

in tech as an engineer at Twilio, Arc (YC), and co-founding Helivan.

Along the way I built an audience of 225K+ and started working with brands

like Spotify, Strava, and Lululemon. Eventually I realized the thing I loved most

was the creative work.


Now I help businesses of all kinds, from tech startups to local restaurants,

build content that's actually strategic. I bring the analytical rigor of an engineer

and the instincts of someone who's grown a real audience from scratch.


When I'm not doing that, you can find me on stage performing in musical theater around SF.

contact - mackenzie.c.macdonald@gmail.com